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The Spiderweb Strategy by Sacha Greif (Medium)

Lupita Nyong'o and Jared Leto

Lupita Nyong’o and Jared Leto like strategy. (Credit: Awesome People Hanging Out Together)

I’ve been known to launch a few projects. And one of the questions I get the most when launching something new is, “how do you plan to monetize it?”.

Here’s the thing: most of the time, I didn’t have a clue. So I’d mumble something about ad revenue, and quickly change the subject.

This used to keep me up at night. Was I working on the right things? Shouldn’t I have some kind of plan for revenue? How would I support myself when my savings ran out?

It all changed the day I got bit by a radioactive spider who also happened to be particularly good at marketing. This is when I came up with theSpiderweb Strategy.

Note: if you want to read more about product strategy, be sure to also check out my previous piece, The Product Spectrum.

The Product Network

Let’s say you have a bunch of different projects.

Some make a little money, some make more. Here’s what your project portfolio might look like (bigger circles mean more revenue):


Having a diversified product portfolio has its advantages. It means you’re covering all your bases, and potentially have multiple hit products on your hands.



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This entry was posted on August 18, 2014 by in Uncategorized and tagged , , , .
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