You can do better. You deserve better.
I just finished Season 2 of “House of Cards,” starring Kevin Spacey (as Francis J. Underwood), Robin Wright (Claire Underwood), and the faithful foot soldier Michael Scott (Doug Stamper). As a social media strategist, I immediately saw parallels between my work and Francis Underwood’s “analytical” approach to politics. Here are three lessons to apply in your next social media campaign:
“It’s not the beginning of the story that I fear. It’s not knowing how it will end.” – Frank Underwood
In Season 1, Frank Underwood was a lowly public official from Gaffney, South Carolina. In Season 2, Underwood ascends from Congressman to President in 12 episodes. The maniacal former House Majority Whip coldly calculated every single detail of his rise.
Social media application: Likewise social media professionals should…
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